Perk Management Platform Brand

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May 2021

Xanadu is a first-class perk management start-up that focusses on top talent at the world’s biggest employers. The platform aims to attract companies who want the most prestigious and quality experience for their employees. Xanadu asked me to design an brand identity that complements its prestige with a sleek and understated elegance, using minimalist aesthetic techniques.

I focussed on Xanadu's mission to be a 'dream to use', blending a concierge-style experience with the simplicity of ordering an Uber. Drawing from ethereal and genie-like imagery, I was able to put together a brand that speaks for itself through subtle tones and lines, rather than through flashy graphics and bold symbols.