Start-Up Accelerator Brand

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June 2020

Scale Ink

Scale Ink is an Azerbaijani start-up accelerator programme aimed at resourcing tech companies with inclusive, dynamic + equitable strategies. As well as leading seminars, workshops and one-to-one session with founders, Scale Ink also connects companies to angel investors in Baku and the rest of the Balkan region to help take their brands to the next level. Scale Ink aims to be a premier choice for start-ups and scale-ups in Western Asia. This broad range of clients places emphasis on having an established, trustworthy brand that confers confidence in experience + product.

I tried to create a clear, iconic, vibrant brand identity that blended dynamic and fun with professional and confident. This placed value on the brand’s colour palette, logo shape and typography.