Oat Milk Company Brand Design

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Untitled Oats presented an opportunity for me to lead a full overhaul of their brand identity, from logos and social media content to bottle label designs and merchandise. The co-founders wanted Untitled Oats to remain the most transparent and minimal alternative milk on the market, while still remaining recognisable. Their brand was centred around clarity and simplicity, as opposed to the ‘loud’ alternative milk market competitors.

Using a sleek and coherent set of symbols, I was able to create a brand identity that fulfilled Untitled Oats' brand values of environmental authenticity, approachability, and simplicity. UO adopted the aesthetic straight away, including ordering 1000 custom-printed glasses bottles, and received positive feedback from their community.