Command+i
Annual print travel magazine exploring the natural world through colour combinations. Sold thousands of copies worldwide, including through Barnes & Noble in USA.
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Co-Founder
Editor
Layout Designer
CombiniCo
Minimal Korean fast food brand operating multiple locations in Scotland. Successfully raised over £400,000 for national expansion and won Best Commercial Interior Design 2020.
Overview
In 2017, Alex co-founded CombiniCo - a Korean ready-to-go food brand based in St Andrews, UK. Combini's roots lie in the unique cultural phenomenon of East Asian convenience stores, otherwise known as ‘Combini’. Their values, which centre around simplicity and functionality, are mirrored in Combini's own philosophy through its products. Alex oversaw all aesthetic elements of the company, including brand identity and interior design, to food product range and video campaigns.
Execution
Alex instilled core values of Korean heritage, minimal design and environmental consciousness to create a compelling and popular brand that earned over 500,000 GBP in Year 1, employing 5 full-time and 50 part-time staff members. Alex and his co-founder became the youngest ever recipients of Best Takeaway at the Scottish Asian Food Awards in 2018 and raised funds to open a second location in less than one year.
Alex oversaw the design of CombiniCafé, a Korean tea + coffee house that won Best Commercial Interior Design at the Scottish Design Awards 2020.*
Results
£2.5M
valuation after £230k investment round in 2019
100 staff
including 5 full-time staff members
300,000
food products sold since launching in 2018
Videos
* SPLINTR were the principal architects working in partnership with CombiniCo.
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